National News from Poland
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Friday 26th December 2014
Czech ad makes Poles look bad
5th December 2014
© PD
The advert "does nothing to help Polish-Czech relations"
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According to TVN24, the new commercial - in which a Pole dressed as a tree cheats a Czech citizen by selling him a dodgy phone before running off - has rankled officials and caused them to demand it is removed from the air.
“This advert for T-Mobile was an unpleasant surprise for me,” stated Grazyna Bernatowicz, the Polish Ambassador in Prague, in a letter to the CEO of Czech Republic T-Mobile CEO Milana Vasziny. “We are against any kind of campaigns that show Poles in a negative light.”
The advert shows a group of Czechs skiing in the mountains and one man approached by a Pole disguised as a tree attempting to sell him a number of tacky goods. After purchasing a phone which breaks in his hands, the Czech turns around to find the Pole has disappeared.
“I am convinced that this goes against all principles of advertising and media ethics, as well as good taste. But most of all it does nothing to help Polish-Czech relations, which many people on both sides of the border are trying to build.”
Despite repeated attempts from the Polish embassy to contact them, T-Mobile has yet to comment.
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