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By Hiroko Tashiro
Japan's 'Idea Products'
In Japan they are called
aidea shohin ("idea
products" ), unusual gadgets that would be convenient to own but not
practical enough for most retailers to sell in Japanese stores. Although
some people might call them pointless, these idea products are popular
among Japanese consumers shopping online or via catalogs and TV. And
that's a big business: According to the daily Nikkei, home shopping grew
10% last year, to $86 billion. That's bigger than the sales at either
convenience stores or department stores. Here are some examples of the
latest idea products.
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