Let me see if I can google anything about "Rock the Vote"--
Wikipedia article claims:
Rock the Vote is a non-profit organization in the United States of America whose mission is to engage and build the political power of young people.[1]
Rock the Vote uses their Democracy Class program along with music, popular culture and new technologies to engage and incite young people to register and vote in every U.S. election. They claim to give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process.[2]
Group takes credit for helping reverse trend of low younger voter turnout.
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