Translation from English

Saturday, November 14, 2015

Chicago Tribune- Apple's new iPod Pro

5 things to know about Apple's new iPad Pro

ANICK JESDANUNAssociated Press
The first thing you need to know about Apple's iPad Pro is that it's, well, giant.
About an inch longer than a standard sheet of paper, the Pro features a 12.9-inch diagonal display, giving it 78 percent more surface area than the 9.7-inch iPad Air 2. At nearly 1.6 pounds, the Pro is heavier than current models, but not much more so than the original iPad from 2010. There's room for four speakers, compared with two on other iPads.
The price is supersized, too. The iPad Pro starts at $799, compared with $499 for the standard-size iPad Air 2 and $269 for the cheapest iPad, the 2-year-old iPad Mini 2. A physical keyboard from Apple costs $169 extra, and the Apple Pencil sells for $99.
Designed with professionals in mind, the Pro is Apple's way of reaching new consumers as sales of iPads — and tablets in general — decline. Here are some things to know as the Pro starts appearing in stores this week:
___
THE PRO ISN'T FOR EVERYONE
Many people will be fine with the standard iPad Air, while others will prefer the portability of the smaller iPad Mini.
The Pro is for those who need the larger screen, including people who write, build spreadsheets or edit graphics and video rather than primarily reading or playing games. These are people who might otherwise be lugging around a laptop. If you're using a tablet just to watch Netflix, the Pro might be overkill, though movies and TV shows look and sound nicer.
___
IT'S NOT A LAPTOP
For writing, the Pro features Microsoft Word and Apple's Pages. But do you need a tablet for that? The desktop version of both apps can do far more, including keeping multiple documents open at once. The Pro is more for those times you want to leave the laptop behind, but might still need to write an email or touch up a report. The physical keyboard makes all that faster.
Where the Pro has the potential to excel is with artistic apps. Doodling, sketching and painting work better with fingers and a stylus than with a keyboard and trackpad. But apps on tablets have streamlined features designed to let you complete specific tasks quickly. More advanced features require a PC.
The iPad lacks a USB port, though you can buy an adapter. And it's designed for one user. Many other tablets and laptops support profiles, so many people can share a device with separate settings and even restrictions for children.
___
A BIGGER SCREEN ISN'T ALWAYS BETTER
The Pro has plenty of screen space to work with — nearly two standard-size iPads side by side. Photos, video and magazines come to life on the larger screen.
But in other respects the Pro doesn't make the most of the extra space. You can't, for instance, display more apps on the home screen. And when you open apps, often enough they're just blown up to fit the larger screen.
That's not universally true, and it's bound to change as software developers update their apps. The collaboration app Slack, for instance, creates a new column with menu options on the Pro. But for now such apps are more the exception than the rule.
___
GET THE KEYBOARD AND STYLUS
Although they'll push up the cost, you'll want to buy the Apple Pencil and a physical keyboard. Many of the Pro's unique characteristics require one or both. Otherwise, you're effectively buying a crippled device that's capable of so much more with the right tools.
Apple's Smart Keyboard serves as both a cover when stowing the iPad and a kickstand when using it, though you can't adjust the angle. Typing is much easier with a real keyboard, and having it restores many shortcuts common on Macs, such as command-C for copy. The keys don't feel as natural as they do on a laptop, but that could simply take more than a few hours of testing to get used to. One nice touch: The keys are completely sealed, in case you spill a drink on it.
The stylus, meanwhile, resembles a digital pencil that, for instance, can do shading when held at an angle. (Most draw only with the tip.) One neat trick: Hold two fingers on the Notes app to unveil a ruler, and use the pencil to draw a straight line.
___
HOW THE PRO STACKS UP TO OTHER PROS
Microsoft's Surface Pro comes closer to being a laptop replacement, particularly with a new keyboard cover that's studier and feels more natural on the lap. It runs standard Windows 10 apps and displays many windows at once, not just two. On the other hand, not all of those apps are designed with touch controls in mind, something that's fundamental to tablets.
Another alternative is Apple's "new" MacBook laptop — the minimalist model released in March, without Air or Pro in the name. It doesn't have a detachable keyboard, but the overall unit is light and thin, more like a tablet than a laptop.
Generally speaking, the Pro is designed primarily to extend the iPad's touch-optimized experience to office use; as part of that compromise, it just can't do everything a Mac can. So you can be disappointed and consider it a laptop-wannabe — or you can look on the bright side and think of the Pro as a giant iPad with benefits.
___
More articles by Anick Jesdanun: http://bigstory.ap.org/content/anick-jesdanun
Copyright © 2015, Chicago Tribune

Chicago area shines at EY's Midwest entrepreneur awards

Meg Graham
Blue Sky
Leaders of Chicago-area companies nearly swept Wednesday night's Ernst & Young Entrepreneur of the Year Midwest awards, which honored entrepreneurs from companies including Signal, Rightpoint, Avant and Shred415.
Winners were announced at a black-tie event at the Sheraton Hotel and Towers in Chicago. The gala was attended by 650 — about 100 more than last year. The Entrepreneur of the Year program honors business leaders in more than 60 countries.
Read Full Article

Groupon shares hit all-time low

Amina Elahi
Blue Sky Innovation
Groupon stock hit an all-time low of $2.54 late Friday before closing at $2.57. The previous low of $2.60 occurred almost exactly three years ago on Nov. 12, 2012.  
The Chicago-based ecommerce site’s share price has steadily dropped in 2015, losing more than 68 percent of its value since the start of the year. It took a big hit last week following a weak fourth-quarter outlook and the concurrent announcement that co-founder Eric Lefkofsky ⇒ was being replaced as CEO by former COO Rich Williams.
Read Full Article

How McDonald's is using technology to transform customer experience

Special to Blue Sky
A McDonald's executive says technology is enabling changes in the way McDonald’s aims to serve its customers as it tries to keep up with nimble rivals that have eaten away at its fast-food dominance.
The Oak Brook-based company has started using kiosks that allow customers to order customized sandwiches, and over the next few years, it will provide new ways of ordering including use of mobile apps, said Steve Easterbrook, senior executive VP and chief brand officer, in a talk at mobile app developer AKTA’s downtown location.
Read Full Article

Home Chef delivers meal kits to those who love to cook, hate to shop

Blue Sky
Pat Vihtelic combined his love of cooking with his hate for grocery shopping and came up with a business that has spread to 30 states.
His Home Chef meal-kit delivery service ships portioned ingredients to subscribers to make what he calls restaurant-style meals. Among them: Southern-Style Shrimp and Grits, Adobo-Spiced Walnut and Black Bean Tostadas, Gorgonzola and Green Onion-Crusted Bone-In Pork Chops.
Read Full Article

Slack, Jira, Asana: The new language of worker productivity

Blue Sky Innovation
In a world where you can set a ping or a push notification for almost anything, businesses choose from endless options for workers to connect and communicate online.
Software platforms streamline day-to-day tasks virtually through activities such as video conferencing, online chatting and code sharing. Business leaders say companies benefit significantly if they centralize information, communication and planning around such software.
Read Full Article

10 commandments for every small-business entrepreneur

Tribune Content Agency
In a world of Instagram experiences, hashtagged vacations and overwhelmingly social moments, sometimes people know the glory but not the insane story behind your perfect photos. During my recent years of growth as an entrepreneur, I’ve found that the journey to success isn’t like Google maps, with turn-by-turn directions. There are dead ends and bumps in the road. I’ve learned a number of lessons — some of which were ugly, all of which were important for my growth — that I call “10 Small Business Commandments.”
Read Full Article

No comments:

Post a Comment

Please leave a comment-- or suggestions, particularly of topics and places you'd like to see covered