It is officially The Avenue of the Americas, but that name has never caught on colloquially. It appears on stationery etc. but not in spoken New Yorkese ( unless they are from out of town or being pretentious).
The history of the naming of the street goes back to the "Good Neighbor" policy of FDR, trying to woo South American countries in the fight against Hitler.
Another import from that time was Carmen Miranda and maybe you could even say Desi Arnaz...
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