Children's Day

Published: Monday, March 9, 2015 - 4:32 p.m.

Last updated: Monday, March 16, 2015 - 2:06

Why go out movies in theaters on Wednesday?

Who says Wednesday said film releases. While the United States the new films appear on screens on Friday, for us it is Wednesday. But why not the Monday, Tuesday or Thursday? We give you the answer.

Theatrical release day is Wednesday since 1972. © Leo Hidalgo / Flickr

It is a fact, Wednesday was chosen as a day of movie releases. Rooted in the habits of the French, the reasons for choosing this day are still many unknowns. Against all odds, no law is at the origin of this phenomenon. This choice was made by the cinemas to fit the day leave children and college students. By choosing this day, cinemas wanted to attract as many people as possible. The children go to the cinema with escorts or tickets purchased more. Teenagers themselves are the target of many films. The choice was evident Wednesday.

Also on Wednesday, lets allow time to run word of mouth around a film before the weekend two days the cinemas are particularly stormed. With this system, operators know well since Wednesday which movies that work and make recipe. They can therefore adjust the number of sessions in their movies.

To maximize their chances to attract as many people as possible on the weekends, it is also forbidden since the late 70s to stream movies on TV on Wednesday night and Saturday night. This legislation was adopted to prevent the distribution of films does not cause a collapse in attendance in movie theaters.

If now, Wednesday is the day of the movie out, this has not always been the case. When students have not taken place on Thursday before 1972, operators released their movie that day.

But for several years the debate out movies in theaters Friday, is in full swing. In 2009, Jérôme Seydoux, Co-Chairman of Pathé, advocated outputs on Friday, as the United States, to avoid piracy to be held between Wednesday and the weekend. Disagree, the CEO of UGC, Alain Sussfels, felt at the time that we should not change "what works",fearing that such a change only benefits blockbusters.

Author: Writing FranceSoir.fr

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