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Monday, September 15, 2014

The Power of Video- WNYC

The Power of Video, From Ray Rice to ISIS

Monday, September 15, 2014

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What is it about video that makes us watch, or choose not to watch? (Photographee.eu/Shutterstock)
When the first video of the beheading of American journalist James Foley was released, the world and the media reacted in a frenzy.

Though it was eventually removed LiveLeak had the footage available in its entirety until overwhelming traffic temporarily crashed the site.

The New York Times chose to include stills from the video, as did countless news networks around the country. Al Jazeera continues to observe a blackout of the images all together.
The most recent video of Ray Rice punching his then-fiancĂ© Janay Palmer in an Atlantic City elevator can still be found online, and has been viewed over and over again by people around the world.
So what is it about video that makes us watch, or choose not to watch?

Joining The Takeaway to explain is Jonah Berger, a professor at the University of Pennsylvania’s Wharton School of Business and author of “Contagious: Why Things Catch On.”

Guests:

Jonah Berger

Produced by:

Ellen Frankman

Editors:

T.J. Raphael

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