Yeah, another jeweler

I am not as aware of Bulgari as say, Cartier.

Again, from Wikipedia:

Bulgari (BIT: BUL) is an Italian jeweler and luxury goods retailer under French control since 2011 (LVMH). The trademark is usually written "BVLGARI" in the classical Latin alphabet (where V = English U), and is derived from the surname of the company's Greek founder, Sotirio Voulgaris (Greek: Σωτήριος Βούλγαρης) (1857–1932). Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.