Match.Com Uses Facial Recognition Software To Pair Users With People Who Look Like Their Exes
Monday, June 16, 2014 - 02:52 PM
When it comes to dating, people generally have a type. Blonds,
brunettes, big noses, little ears, a person often finds an immutable set
of physical characteristics attractive. It's just a fact. So
enterprising online dating company Match.com is hoping to capitalize on
this tendency. Partnering with an LA based company called Three Day Rule
that matches people to dates using facial recognition software, users will be asked to send in pictures of their exes, which will be used to determine who they will be matched with on the site.
The option isn't cheap. It costs $5,000 for a six month
membership, but it also includes a dating coach who actually meets with
users and talks to them about partner preferences. So on top of being a
sort of creepy weirdo to use this service, you also have to be rich.
I announced this innovation out loud to my co-workers, and got a hushed "oh my god" in response. OTM's Kimmie Regler actually stared at me with her mouth hanging open for about 30 seconds. But OTM's Laura Mayer had the most pointed take on it. "That's a good idea," she said. "You know why that's a good idea? Because that's how people work."
I announced this innovation out loud to my co-workers, and got a hushed "oh my god" in response. OTM's Kimmie Regler actually stared at me with her mouth hanging open for about 30 seconds. But OTM's Laura Mayer had the most pointed take on it. "That's a good idea," she said. "You know why that's a good idea? Because that's how people work."
More in:
-
Alex Goldman
Alex Goldman is a producer for On the Media and the co-host/creator of TLDR. He is on twitter here. Subscribe to the TLDR podcast here.
Related
Comments [1]
Leave a Comment
Email addresses are required but never displayed.
Me: "Nope, totally my ex. Now find me dates who look like her."
Totally worth 5k for six months of Johansen-level dates and a coach to keep bringing me energy drinks.