Spring is Blooming is Women's Fashions

Well, it is still way too early for the very first signs of Spring, like the daffodils --but here a women's clothing store is looking ahead to Spring already ( as are many others, I guess).
Maybe jumping the gun a little? But look how Christmas starts being advertised right after Halloween now, with Thanksgiving (which is not such an important sales time except maybe for certain food products) just shuffled in there.