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Saturday, July 18, 2015

CNET- Top Stories

Meet Voat, the website that wants to be the anti-Reddit

As social news site Reddit tries to clean up its act by limiting some speech, an alternative has sprung up that promises to be more free-wheeling.
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Voat.co's mascot is a goat. Because, the Internet.Voat
With all the drama surrounding Reddit, from debates over free speech to its messy game of musical chairs among executives, it's understandable some users might want to leave.
Now they've found a place to go. It's called Voat (rhymes with goat), and it says it's fixed all those things people don't like about Reddit.
The site launched in April 2014 and was originally called WhoaVerse. It started as a part-time project of a third-year Swedish college student and now the site claims to be run by two students who are "currently studying computer science and economics at University of Zurich in Switzerland." One of them is called Atif, according to the "About" page on the site.
Voat users posted in relative obscurity until a month ago, when Reddit's management banned five noxious forums from its service, including one devoted to making fun of overweight people.
Fear over increasing control from Reddit's administrators, who are attempting to turn the site into a large, successful and profitable company, appears to have pushed swaths of passionate Reddit users, known as Redditors, to Voat.co. "Due to the recent interest generated by the online community," the site tells visitors, "this has evolved from hobby into full-fledged desire to create the website that will become the place where you can "have your say."
Voat's homepage looks a lot like Reddit.Voat
It's unclear how many people visit Voat. The site doesn't publish statistics about its usage, and industry tracker ComScore said its traffic is currently too small to track. What is known: The number of people who visited Reddit from a desktop or laptop computer dropped by 600,000 in the week of July 5 to 4.6 million.
So could this all lead to a MySpace-style path to Reddit's ultimate obsolescence? Could Reddit's users migrate in massive waves to Voat, as MySpace users did to Facebook a half decade ago?
Well, many of Reddit's angriest users aren't just hoping for it, they're actively encouraging an exodus. "The more people move to Voat, the better," wrote one Reddit user named TorchicBlaziken. "Voat is the evolution of reddit, so I hope that the diversity of its communities rivals that of reddit."
Experts say migrations can and do happen on the Web, particularly among the volatile user bases like those at Reddit.
Reddit's homepage.Reddit
"A new brand can come out of the blue in just months," said Sree Sreenivasan, chief digital officer at the Metropolitan Museum of Art. "Loyalty is there but not guaranteed. Supremacy on the Web is not guaranteed to anyone anymore."
Or as one Voat user wrote: "It's the cycle of the internet. A website grows up and sells out then we move on to something better."
A spokesperson for Voat declined to comment for this story. "We have received too many requests from almost all major media outlets and we can no longer respond to media inquiries individually primarily because we don't have the manpower," the person wrote in an email. "We are currently fully focused on improving the technology behind Voat and that is our main priority."

Free speech: mostly or absolutely?

Voat says it promises completely unfettered free speech, "submitted, organized, moderated and voted on (ranked) by the users." "No legal subject in this universe should be out of bounds," the site says. "There's no doubt we can build a better home for those of us that enjoy aggregated content, if we simply listen to those that use it, and hold that as an ongoing priority."
That manifesto of sorts has become a rallying cry of Voat's users, frustrated with Reddit's tightening control over posts to its site.
"Voat's community already feels fresh and more respectful than Reddit's," wrote one Voat convert called boiglenoight.
Voat users' concerns over Reddit's increasing control likely won't be swayed by Steve Huffman -- a Reddit co-founder who returned as CEO on July 10 following the ouster of former chief Ellen Pao -- who plans to purge distasteful elements from the online community. On Thursday, he laid out new rules further restricting what users can post on the site.
Among the items no longer allowed: illegal activity; publication of people's private information; anything that incites violence, harassment, bullying, abuse; and anything sexually suggestive of minors.
"As Reddit has grown, we've seen additional examples of how unfettered free speech can make Reddit a less enjoyable place to visit and can even cause people harm outside of Reddit," Huffman wrote in a town hall-style meeting Thursday known as an Ask Me Anything (AMA). "Freedom of expression is important to us, but it's more important to us that we at Reddit be true to our mission."
Type Voat.co into your Web browser and you'll be transported to a website that, on its face, looks a lot like Reddit, down to the placement of buttons and the way users vote for (up) or against (down) on posts. Different forums, called subreddits on Reddit, are called "subverses" on Voat.
Some of the ways to organize Reddit posts are "Hot," "New" and "Rising." On Voat it's "Hot," "New" and "Incoming."
Reddit's logo is an alien.Reddit
Voat's very existence traces back to users' frustration with Reddit, which was started in 2005 and has been a forum for a wide range of discussions in the past decade. But a shift in attitude by management toward the site -- and a $50 million investment last year by some of Silicon Valley's most prominent investors -- suggests Reddit will need to place tighter controls over its Redditors to ensure potential new users aren't rebuffed by some of the more distasteful speech and commentary on the site.
The tensions boil down to the basic question: What is Reddit?
For Redditors, the site is seen as a haven of free speech, the home of an idealistic everything-goes message board where members police one another and themselves through the site's voting system. Each article and comment is voted on, and those who receive the most votes bubble to the top.
But Reddit, the company, sees things differently. Groups that have banded together on the site who share racist and misogynistic tendencies have put pressure on the for-profit company, which is part-owned by Advance Publications, the parent of Vogue and The New Yorker publisher Conde Nast.
"We've spent the last few days here discussing and agree that an approach like this allows us as a company to repudiate content we don't want to associate with the business, but gives individuals freedom to consume it if they choose," Huffman said. "This is what we will try, and if the hateful users continue to spill out into mainstream reddit, we will try more aggressive approaches."
For Voat, that means more disenchanted or disenfranchised Redditors looking to its site as a new haven. "We are looking to expand," the site's owners wrote.
FEATURED VIDEO
1

Reddit's identity crisis: Policy change to clean up content (kinda)

By Bridget Carey 
ABOUT THE AUTHOR
  
Brett Murphy is an editorial intern for CNET News. He attends the University of California at Berkeley Graduate School of Journalism. His work has appeared on KQED, AJ+, New American Media, the San Jose Mercury News, and several regional magazines in Pittsburgh, Penn., where he went to college and put french fries in sandwiches. 
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Max Taves  
Max writes about venture capitalism and startups while seeking out the new new thing to come out of Silicon Valley. He joined CNET News from The Wall Street Journal, where he contributed stories on commercial real estate, architecture, big data and more. He's also written for LA Weekly, Slate and American Lawyer Media's The Recorder, where he covered legal battles in Silicon Valley. Max holds degrees from Georgetown University and Columbia University's Graduate School of Journalism. See full bio
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Ian Sherr  
Ian Sherr is an executive editor for the west coast at CNET News. He writes about social networking and manages coverage of video games, Internet giants, cybersecurity, the sharing economy, e-commerce and wearable tech. Previously, he wrote about Apple, the PC industry and video games at The Wall Street Journal. He's also written for Reuters and the Agence France-Presse, among others. He's a native of the San Francisco Bay Area, though he knows what real weather feels like too. See full bio
 

DISCUSS MEET VOAT, THE WEBSITE THAT WANTS TO BE THE...

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Anti-Reddit would imply a site for respectful discussion. Voat will appeal to pretty much the same crowd who use Reddit.
So the Voat population is made up of those people who are so vile that even Reddit couldn't tolerate them.
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Reddit CEO's Ask Me Anything session doesn't quite live up to its billing

Steve Huffman, the latest chief of the social news site, skirted a few issues Reddit fans and foes are keen to know more about.
Steve Huffman, Reddit's returning CEO, has said the site was never intended to be a "bastion of free speech."Reddit
Reddit may be best known for its Ask Me Anything forums, where celebrities allow themselves to be grilled by users on just about any topic. But that vaunted openness was missing Thursday, when the site's new chief executive sidestepped important questions about Reddit's operations during a nearly two-hour-long AMA session.
Reddit, which has operated as an anything-goes community forum for a decade, will no longer allow illegal activity, publish people's private information, write anything that incites violence, harassment, bullying and abuse or post anything sexually suggestive of minors.
"As Reddit has grown, we've seen additional examples of how unfettered free speech can make Reddit a less enjoyable place to visit, and can even cause people harm outside of Reddit," Steve Huffman, Reddit's co-founder who returned as CEO July 10, wrote Thursday during a company AMAthat drew more than 18,000 posts.
Reddit seems to be at a crossroads. With nearly 164 million monthly visitors, the online message board has had trouble managing itself. It's become infamous for postings and forums that many find offensive, including ones that are misogynistic, homophobic or racist. 
"We've spent the last few days here discussing and agree that an approach like this allows us as a company to repudiate content we don't want to associate with the business, but gives individuals freedom to consume it if they choose," he added. "This is what we will try, and if the hateful users continue to spill out into mainstream reddit, we will try more aggressive approaches."
While Huffman published an 840-word post elaborating on some of the changes at the start of his AMA, he ducked some key questions, including why three key female executives left the company within a two-week span.
Here are three questions Reddit watchers wished he had answered: 
Q: Who really made the decision to fire Victoria Taylor, Reddit's well- respected director of talent who helped numerous volunteer moderators run "subreddits," the message boards that keep the site going? 
Taylor was fired July 2, though Reddit didn't announce her ouster until after the community learned about it. Moderators responded by angrily shutting down dozens of subreddits, which affected the millions of passionate Reddit users known as Redditors. There was speculation that Pao, who had served as interim CEO since November, was behind Taylor's abrupt dismissal. That speculation prompted renewed interest in a Change.org petition calling for Pao's resignation. Many wondered if Taylor clashed with Reddit execs on the issue of balancing the community's best interests with the need to make the site more commercially viable.
Taylor said in a Reddit post last week that "if I know one thing about this community, it's you'll continue making your voices heard. And that's an inspiration."
Alexis Ohanian, who co-founded Reddit with Huffman in 2005 and returned last year as executive chairman, also intimated in a podcast after Pao's resignation that he was the one behind Taylor's dismissal. 
Huffman made no mention of Taylor's ouster on Thursday, even though the question was asked. 
Q: Ohanian has said that when he returned as executive chairman last year, he wanted to bring back Huffman as CEO. Was Ellen Pao named interim CEO in November because she was always meant to be Reddit's temporary chief? 
Pao was named interim CEO after former CEO Yishan Wong resigned. At that time, Huffman was working on his travel startup Hipmunk, and it remains murky whether Reddit planned to bring Huffman back. 
In the past eight months, Pao has introduced policies that have proved unpopular with some Redditors, including the site's first ever anti-harrassment policy and its closure in June of five subreddits that violated that policy. Three days after Pao's exit, Reddit chief engineer Bethanye Blount quit. She said Pao had been placed on a glass cliff, a term that refers to putting women in a crisis situation that's highly likely to result in failure.
The ultimate question here is whether Pao was the architect of Reddit's recent missteps or the scapegoat?
Q: When Reddit raised $50 million in funding last fall, then-CEO Wong proposed giving about 10 percent of that share to the Reddit community to recognize their vital contributions. Will you pay up? 
That's yet to be known as the decade-old, privately held company is partially owned by Advance Publications, the parent company of Conde Nast, which publishes 22 magazines including GQ, Vanity Fair and Wired. Prominent funders include venture capital firms Andreessen Horowitz and Sequoia Capital, noted angel investors Ron Conway and Peter Thiel and entertainers Jared Leto and Snoop Dogg.
FEATURED VIDEO
6

Reddit's identity crisis: Policy change to clean up content (kinda)

By Bridget Carey 
ABOUT THE AUTHOR
Terry writes about social networking giants and legal issues in Silicon Valley. He joined CNET News from the Associated Press, where he spent the six years covering major breaking news in the San Francisco Bay Area. Before the AP, Terry worked at the Star Tribune in Minneapolis and the Kansas City Star. Terry's a native of Chicago. 
 

DISCUSS REDDIT CEO'S ASK ME ANYTHING SESSION DOESN'T...

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2049 people following

So basically put a young white guy in charge. In all of tech you could only find a blond haired guy to put in charge. Not a single female or person of color ? Really? Not
One?
@uptown_chi So essentially you hate on the guy because he's white, male, and blond. You think he's a bad choice for CEO because you don't like his skin color, his gender, and his hair color. So in the interest of the fight against racism and sexism this guy whose race and gender you dislike should be removed and replaced with someone who has a race and gender more to your liking.
Really? 
@Peter_A_B @uptown_chi Woah woah whah hold your "goold ol' boy" high horse down. Did I say he was a bad choice? Where did  I say that?  See you are just like those good ol boy silicon valley types who pushed out Pao. The type that say they appreciate diversity but as long as its beneath you and not above you.

I had one of those in my condo association. He was Mr. Liberal this and that but when I questioned him with facts he quickly asked me to be removed from the board. I said "hey we have water dams building up on the roof". "No it's just ice, always been a problem" $5000 later I was proven right. I said it was too hot all winter, he said "no you're wrong hire someone to check your hvac". We get a bill for heat in 1 month that was 300 times our annual budget. Now we are in the hole 10k and he asked me to resign because he didn't think i could handle the pressure. The only hispanic on the board.

See that's how it works in these types of organizations. If you read what I wrote, it was "So there is no one else qualified besides a blond hair blue eyed dude?" I didn't say he was the bad choice and if I did it would be because he's too YOUNG. Not because he's white. He clearly gave up the job because he was not ready. Probably still isn't. Just because someone creates a great company does not mean they are cut out to RUN the company. I asked, "There are no people of color? Women?" Which is true.

When companies are floundering there is tendency to try something new. Typically they hire white females but they do not give them time or resources to save the company. Often times they are ousted at the smallest mistake and replaced by the white male. It's not just "myth" but a historical business trend. This phenomenon has been journaled, corroborated, and even reviewed in places like the Harvard Business Review. 

What has happened is they have begun to find this is also the case with minorities. Companies have pushed for more diversity at the lower levels and have been quite successful. However they are seeing the same phenomenon with people of color who are brought in through the "Glass Cliff". Again No where am I saying he's the worst choice. I am saying, "Couldn't there have been other options? Are there no people of color that can fit this role?

Even if they did go back to the good ol boy, why not an old tried and true guy. Someone like ... Mark Andreessen." I was about to say Kevin Rose, as douchey as he is, but he is still green. He may be able to turn it around. I dunno. You are right maybe he is a bad choice. Maybe because he's too young. Maybe it's true, they didn't try hard enough to find a diverse leader.
@uptown_chi You do realize that he STARTED reddit, right? He's a co-founder. That's why they brought him on, because he's one of the originals. His race and hair color have nothing to do with it.
@sexpressed @uptown_chi Yes that is correct. I cannot ignore that. He is young and gave the reins up for a reason. Maybe because he wasn't ready. Do you think he is ready now? Are there NO people of color with experience running a business that they could hire?

At some point there needs to be accountability for boards that push out women and people of color without giving them the time or opportunity to fix things. I cannot respect that.
@uptown_chi @sexpressed  They had an Asian woman just to appease people like you. It didn't work out. 
@nicomachus__ @uptown_chi @sexpressed Oh my... really? Maybe not because she had experience working at an investment firm AND went to she was EE at Princeton, got into Harvard Law, got an MBA at Harvard... no it's just because she's female and asian.

How many women do you see get their undergrads as EE? Look I see we are not going to agree but don't. Just don't. Don't say she was in there just because she was a woman and asian. Look at her credentials. I am hispanic and I know plenty of people who are way smarter than I am. I know I am not cut out to run a business. It takes a person with a lot more discipline than I have to get this far. I am 40 and went back to school. I was making a 4.0 then hit a brick wall. now I am down to a 3.625. It's tough and I am only going to DePaul. I can't imagine what someone has to do to get into Harvard or Princeton.  
@uptown_chi @sexpressed Sure there were people of color with experience they could have hired. Unless they can find someone that clearly is better, that's a different story. First you say "He clearly gave up the job because he was not ready" (which was a completely baseless assumption). Now you say "Maybe he wasn't ready". Which is it?

You don't know why he left, but I can tell you that him having created Reddit and having experience specifically running that business, was a big benefit in making him CEO.

You ask if there were no women or people of color as if that should play even the most remote part in a hiring decision, which it should not.
@uptown_chi You are a racist moron.
@Flanke @uptown_chi I am a racist because I speak out against race and gender inequality. So in other words, "Sit down you minority and shut up. Don't question me"  That's racist in your book...

Really? THAT is racist in your book. So standing up for oneself is called racist. Let me go run in the corner and cry then. Let me just wallow and say nothing and do nothing. Let me find easy targets to take my anger out on... like you just did.
@uptown_chi @Flanke "I am a racist because I speak out against race and gender inequality."
No, you're a bigot because your first concerns are skin color, hair color, and gender.  Those were your first attack points against Huffman.  Talent is way down the list in your world. 
@db32--2008 @uptown_chi @Flanke Yes my first concern is about color of skin. When I am walking down the street people aren't going to look at me, no matter what I wear, and say "oh look there is a smart educated 4th generation hispanic." No they typically think I don't speak english. They typically ask me why I am in their stores. They typically ask me if I am "The help".  

See there is a huge difference between racism, prejudiced and bigotry. If you look at the official guidelines of racism you will know that it means a majority power taking away the rights of a minority. Subduing them and not giving them a voice. The majority only grants the minority the power but can easily take it away. That is what happened with Ellen Pao. I am hispanic, She is asian. guess what? I am speaking up for her and against the MAJORITY, not white people or black people but their majority status in this country. 
@uptown_chi Because it's axiomatic that a young white guy (and, even worse, blond) will fail, but a woman or non-white (probably preferably both, and definitely dark-haired)) will take Reddit to new heights.  No bigotry here.  Nope, nope, nope.
@db32--2008 @uptown_chi So you are saying that I said that because he was blond haired blue eyed that it will fail. You on drugs? I said, in all of silicon valley, they could not find a person of color or a woman? I mean all of silicon valley. There is no other choice?

*IF* he fails it is because he is young and inexperienced. Google knew this so they brought in someone older. Who happened to be white! There is a reason why he stepped down. Not because he was retiring but because he was not ready. So you put him back in charge because... a woman with a degree from Princeton and Harvard isn't good enough for the "good ol boys" ?

Now who is really being the bigot here?
@uptown_chi In the end you still brought up what he is, a white, blonde haired young man, nothing you say can change the fact you brought his race into question. 
@offerPop5775844 @uptown_chi I sure did. He is a white blond haired blue eyed typical "good ol boy" who imposed stricter rules on reddit and yet... crickets. Explain that one? Gee isn't that what Ellen did? Didn't she say "Mind your P's and Q's?"

Double standard much?
@uptown_chi @offerPop5775844 Seems like you live in Chicago... so do I, People did not complain about Pao because she was a female or because she is Asian...  frankly most people not including yourself aren't all that concerned about it... they don't say 

"In all of tech you could only find a black haired gal to put in charge. Not a single male or white person ? Really? Not One?"

because of course they would be accused of being a racist.  People did not like Pao because she was a feminist and was at the head when they were censoring the site... as for not hating on the new ceo... I think the people who cared including myself already stopped visiting reddit.  If he was better then her I might be back on reddit but as it stands I am done with them even though they hired a blond haired white guy.
@offerPop5775844 @uptown_chi Not sure how well you are at reading, but here let me translate this "While Huffman published an 840-word post elaborating on some of the changes at the start of his AMA, he ducked some key questions, including why three key female executives left the company within a two-week span."

In 14 days, 3 women executives (those are people who are in upper management) have left the company. When asked about this, the child did not answer the question. Why not? Well, see sometimes people know they are wrong but are afraid to admit it. It's a very bad world out there. People can be really mean sometimes. Does this make sense?
@offerPop5775844 @uptown_chi Maybe I am backtracking a bit because I saw his photos and realized he was quite hot.

The whole issue and the whole topic has been based on race though. Not only race but sexism. Misogynistic has been used quite a bit since Ellen Pao was fired. So I will not apologize for pointing out his skin, hair, and eye color. For you to call me a bigot and a racist is completely absurd. I date these kinds of guys. I date many types, actually, many races too. Somehow I am drawn to the blonds though. That doesn't mean I don't speak up and speak out when I see something that doesn't sit right.  So use the right terms. Prejudiced? Maybe. Bitter? Definitely. Jealous? Obviously.

Racist? No WAY. 

I have a dozen white-nonhispanic cousins on both sides of my family and a dozen black cousins as well. When I fill out EEOC forms there only one option I can choose for race: White. Hispanic is not a race. It's an ethnicity. So I am White, hispanic even though my skin is brown. Don't ask me how they came up with that reasoning, ask the government.I cannot be racist though.
@db32--2008 @uptown_chi By the way, the kid is pretty dorky looking. He looks like a serious geek. Which is exactly the type of dude I look for when I am dating. So yes, I did point out his blond hair blue eye because I am sick of the lack of diversity. 

If I saw this guy on the street, i'd totally check him out. See the difference? If I am so racist, how the heck is it that I am hot for the kid? He's sexy. I admit it. I am not going to think with me anaconda and instead think with my brain. It's still not right how this all turned out. He gets to enact the same rules that his predecessor was fired after doing and all within 2 weeks of other women leaving? What's up with that? Seriously, what is up with that?

So keep calling me racist and a bigot but I am very attracted to blond hair blue eyed geeky guys. Unfortunately they've also been the worst boyfriends and hate it when their hispanic boyfriend is smarter than they are. After a while it gets old. I am NOT going to be someone's little queen at home.
@uptown_chi @db32--2008 I never called you a racist.  Skin color doesn't make someone a different race, since humans are basically the same internally.  Blood's blood, a heart's a heart, etc.  If you think hispanic is a different race than Asian, that's your problem.

You are a bigot, however.  Your first comment implied that a woman, preferably dark-skinned and dark-haired, would probably have been a better choice that a blond white guy.  He may be lousy, Pao might really have been great if she'd been left in, but skin color, hair color, and gender have no bearing on that.  If he or she is better, the rest is immaterial.

Besides, it appears that your opinion is based more on past experience than anything objective.  So maybe you're just a misanthrope.  That's too bad.  Hope you find a match.  
@uptown_chi get a life and grow up!  U nitwits are all the same, has to be colored, foreign, female.  I know most things now a days goes to your ilk, but thankfully not all.  Just because you have those traits doesn't mean you deserve a damn thing.
It's all about two things:  Making Reddit more palatable to advertisers (who run screaming from anything containing anything remotely illegal), and Reddit's unwillingness to accept risk of lawsuits. By tightening the standards and earmarking certain content as "illegal" they provide an extra layer of protection against legal actions AND can say to their advertisers, "We can deliver the demo without the objectionable material that frightens you."  In reality, it will have to be seen if the site can evolve into something lawsuit-proof and advertiser friendly. Remember, people like CEOs like to get big, fat paychecks. Every internet startup veteran who is squeaking by on a basic salary gags on his pablum every time he reads how much money PewDiePie made last year. They want THEIR filthy lucre too, thank-you-so-very-much, and if it means selling both their commitment to 'free speech' and their self-respect down the river to get to that payday-in-the-sky, they're more than willing to pull the switch themselves. The user's mistake is assuming they matter. Users do not matter to content providers - only people spending money on a site matter.
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Drone maker 3D Robotics sees the future, and it is apps

For Road Trip 2015, we travel to the outskirts of San Diego to check in with a company trying to democratize drone software for the world, a la smartphones and app stores.
jordi-munoz-3d-robotics.jpg
3D Robotics co-founder and president Jordi Munoz sees liftoff for the drone market through apps.Nick Statt/CNET
SAN DIEGO -- What separates a drone from a smartphone? Well, other than the fact that your iPhone can't fly (yet), drones don't have an equivalent app store.
At least not for the moment, says Jordi Munoz, co-founder of the largest US commercial drone operation, 3D Robotics.
"The smartphone was a product that was intended for a consumer market, and now it went all the way to industrial applications and even the medical industry," Munoz says. "The same is happening with drones."
Click here for more Road Trip 2015 stories.
We're sitting on the second floor of 3DR's San Diego office where, from the window facing south, you can see Tijuana. The Mexican city, less than 10 miles away, is where Munoz grew up. It's also where 3DR's first manufacturing facility sits.
Munoz was just 19 years old when he got involved in the drone market eight years ago. A mostly self-taught programmer, he learned from the Internet and earned what he calls a "Google Ph.D."
Drones, he believes, are a market that's still primed for growth.
3DR started in 2009 selling Lego drone kits in pizza boxes; the  first run of 40 sold out in 10 minutes. Today, 3DR sells seven models ranging in price from $550 do-it-yourself kits to $5,400 professional-grade devices. The company has more than 350 employees and is on track to rack up $40 million in sales this year.
Drones will truly take off, he says, when people figure out how best to use them beyond photography and for the simple fun of flying. What that means is that, as with smartphones, developers need to figure out how to build software that works on any drone -- similar to apps like Facebook, which are available on every device.
In that respect, 3DR is aiming to make tools that will be used to build apps for any drone.

Inside the drone nest

3DR is now headquartered out of Berkeley, California, where Chris Anderson, the former editor-in-chief of Wired magazine, oversees business operations as the company's CEO.
Anderson left his post at Wired in 2012 to partner full-time with Munoz, whom he met online.
Anderson understood that his partner was an impressive tinkerer with a big-picture view of the potential future of drones, but Munoz had no idea he was chatting with the head of a popular tech publication in 2007. Munoz was simply attracted to Anderson's community website, DIY Drones, which the journalist had set up that year to foster a hobbyist community and, eventually, to help others build their own drones.
Munoz, who thinks he was around the seventh person to register on the site, used it to show off his prototype projects and share code with fellow enthusiasts, including his groundbreaking autopilot system created from the innards of a Nintendo Wii remote. It became clear to Anderson in 2009, when he wanted to begin selling more DIY kits over the Internet, that he could turn to Munoz to get it done more efficiently. That partnership led to 3DR's incorporation in 2009.
As Munoz takes me into a warehouse in San Diego, 3DR employees in black T-shirts tasked with creating made-to-order drones are standing around a gigantic mutant device that's comprised of more than half a dozen motors and held together with 3D-printed piping. Behind them, a huge square section of the floor is enveloped in black nets and used for testing devices indoors.
The 3DR staffers are eager to show Munoz what they've been working on -- a drone that will deliver a special clamp to telephone poles for running new wire, like the fiber-optic cables that deliver ultrafast Internet connections. Munoz marvels at the drone's size and picks it up, feeling the weight.
"It weighs as much as it looks," he says with a laugh. For most people, something that size looks like it may weigh hundreds of pounds. For Munoz, who understands just how light drones have become in the last 10 years, the drone weighs an appropriate 45 pounds, or more than 10 times the amount of his company's standard vehicles.
"I didn't even know they were doing this," Munoz says with a shrug as he guides me through the rest of the warehouse, which is mostly used as a shipping center for the Tijuana plant.
3DR, given its DIY roots, is a no-frills startup, at least with respect to its San Diego offices. There is no free food and you won't find any nap pods or hulking commuter shuttle buses. An upper section of the warehouse floor was to be turned into a kind of game room with hardwood flooring, but it sits empty with a few lonely Ping-Pong tables and an open wall overlooking the warehouse floor. Munoz says they haven't gotten around to remodeling it.
Munoz resisted leaving San Diego for Berkeley because he wanted to stay close to his family and where he grew up. As Anderson and others take on bigger roles at 3DR, Munoz gets to work on new technologies and features that help drones become more powerful and less costly.
"I don't think drones are going to be just limited to delivery and photography," he says. Munoz likens the new and undiscovered ways we'll use drones to the versatility of different smartphone components. For instance, a smartphone camera was once restricted to snapping shots like a traditional camera. But now, it can now used with sensors like accelerometers and gyroscopes as a measuring device. Or it can help software programs see and map environments.
"It's amazing how similar they are," he says.

Democratizing drones

The smartphone-to-drone comparison is apt. The term "drone" is shorthand for the kind of unmanned and somewhat autonomous aerial vehicle that now more resembles an alien spacecraft than remote-controlled airplanes of the '80s and '90s.
Part of what's driven the boom in drone sales has been the popularity of smartphones. Nearly every single component inside the modern-day smartphone, from the GPS chip and camera to the battery and the processor, were made cheaper by Apple, Samsung and others racing to make handsets thinner, faster and more powerful every year.
Many drones are now controlled by apps on smartphones as well.
Fifteen years ago, it would have been impossible to cobble together enough computer parts to make a remote-controlled aerial vehicle without spending thousands of dollars, let alone one that could be flown without expertise. Now, the consumer drone market is exploding. Goldman Sachs estimates sales will triple by 2017 from this year's $1.4 billion. It's not just hobbyists. Industries from Hollywood and real estate to architecture and ecology are finding ways to utilize high-flying robots with high-definition cameras. The cost is getting cheaper every day.
"Gyroscopes used to cost $5,000 to $10,000," Munoz said. "And the cheapest one was $300 -- and you needed three" to help a drone fly. Today, you can buy a drone with all the gyroscopes and other requisite sensors to keep it stabilized in midair for around $50 from Amazon.
"This is stuff that used to be military industrial technology; you can buy it at RadioShack now," wrote Anderson  in Foreign Policy magazine in 2013. "I've never seen technology move faster than it's moving right now and that's because of the supercomputer in your pocket."
And as a result of improvements in the smartphone and tablet apps created to fly these machines, maintaining and upgrading a drone is also becoming easier. That, in turn, is opening the market to new types of customers.
"The magic of computers is they solve that mechanical complexity and transfer it to the software," Munoz says. The reason drones began taking off in the post-smartphone world was not just that costs were coming down, Munoz adds, but also that what we know as drones today were suddenly "very robust, very easy to repair and easier to fly."
Compared to a complex rotor-powered model helicopter, the $1,000, 3.3-pound 3DR Solo, which the company released in May, is a mind-blowing engineering feat.
sologround2.jpg
3DR's Solo, which went on sale in May for around $1,000, weighs only 3.3 pounds and comes equipped with advanced software for automating recording and preventing crashes.3D Robotics
"Humans cannot control four motors" at the same time, Munoz says of the standard quadcopter drone design that has displaced traditional helicopter and airplane designs for consumer aircraft. But thanks to a handful of sensors, cameras and other smartphone tech coupled with stabilizing algorithms, motion detection and GPS, a drone like the Solo can be flown with ease within minutes of unpacking it.
Unlike its biggest competitors, China-based DJI and French drone maker Parrot, 3DR offers a majority of its software components as open source, so anyone can download and use the code and modify it. The company also provides  tools and mobile apps to develop your own drone software and to better understand and utilize all the data drones produce mid-flight.
Of course, 3DR has a long way to go before  it can compete on the scale of DJI. That company, which was founded in 2006 and has nearly 3,000 employees and offices around the world, controls around 70 percent of the global drone market, according to Goldman Sachs.
DJI is also on track to  pull in $1 billion in sales this year. That's thanks to its popular Phantom line of easy-to-use drones, which are known for their sleek white, Apple-like look and for being the primary device of choice for drunk pilots who want to fly the device dangerously close to the White House.
3DR wants to continue fostering the open source software community from which it was born in the hopes it will create the drone and app platform everyone begins using, from rookies to the most advanced, software-literate pilots.
"Maybe in a year or two years, we'll release a drone where it doesn't matter how stupid you are, how drunk you are," Munoz adds, "You won't be able to crash it."
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ABOUT THE AUTHOR
Nick Statt is a staff reporter for CNET News covering Microsoft, gaming, and technology you sometimes wear. He previously wrote for ReadWrite, was a news associate at the social-news app Flipboard, and his work has appeared in Popular Science and Newsweek. When not complaining about Bay Area bagel quality, he can be found spending a questionable amount of time contemplating his relationship with video games. 

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