POLITICS

Bernie Sanders’s Message Resonates With a Certain Age Group: His Own

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Senator Bernie Sanders of Vermont in Concord, N.H., on Wednesday. He pledged to fight for expanded Social Security benefits. Nathaniel Brooks for The New York Times 
EPPING, N.H. — Fit and quick-witted at age 73, Senator Bernie Sanderswas still going strong after speaking for an hour in 90-degree heat on Wednesday when he fielded a question from a man who could have been an older brother.
“Would you raise the top marginal tax rate to over 90 percent, as it was in the 1950s, when the middle class and the economy were doing so well?” asked Milt Lauenstein, 89, who had the same white hair and hunched posture as Mr. Sanders.
“You mean under the communist Dwight D. Eisenhower?” Mr. Sanders quipped about the former president, who, of course, was a Republican, but one who did not oppose high taxes as fiercely as party leaders do now.
It is not every day in 2015 that an Ike joke gets a laugh, but Mr. Sanders landed the line perfectly — at least for the roughly 50 older people in the crowd of 200 who came out to meet the candidate in a backyard here. It was the latest Sanders event to draw a sizable number of registered voters who share not only Mr. Sanders’s cultural reference points but also his age group.

What Bernie Sanders Would Need to Do to Win 

Mr. Sanders, an independent from Vermont, is running an insurgent’s campaign for the Democratic nomination for president, but to spend time with him on the trail is almost to travel back in time: He sprinkles his remarks with “50 years ago” or “40 years ago” as he reminds his audiences of the progress in the United States on race relations or gay rights.
At one point during his remarks in Epping, Mr. Sanders drew a “yes” from Nina Capra Jordan when he commented that back in the first half of the 20th century, the University of California campuses, City College of New York and other elite institutions charged little or no tuition. (Mr. Sanders wants to eliminate tuition at public universities nationwide and pay for it largely with revenue from taxes on Wall Street stock trades.)
Older voters seem to be responding. Some, facing financial strains now, seem especially drawn to the senator’s evoking of an earlier era’s more generous government and strong safety net.
“He’s like F.D.R.,” Marlene Gilman, 80, whispered excitedly in Concord, N.H., as Mr. Sanders pledged to create more jobs through a trillion-dollar public works program — a plan that echoes President Franklin D. Roosevelt’s New Deal.
Supporters celebrated Tuesday in Burlington, Vt., at his first campaign rally.Nathaniel Brooks for The New York Times 
At a campaign rally in Vermont on Tuesday and at three events in New Hampshire, including a town hall-style gathering in Portsmouth that drew roughly 600 people, older voters made up a sizable minority of the crowds.
Their visibility has been striking because Mr. Sanders’s unabashedly progressive message, calling for a “political revolution” to tax the rich and redistribute income, often appeals to idealistic young Americans who do not pay much in taxes. Even some of these older voters said they were a little surprised to be responding to the fiery, man-the-barricades exhortations of Mr. Sanders. But if young people and African-Americans identified with Barack Obama during his presidential run in 2008, older Americans said that Mr. Sanders had struck a deeply personal chord with them.
“I don’t think he’s too old — he’s articulate and on the ball,” said Leslie Dundon, 71, of Manchester, N.H. “And look, the older you get, the more you realize that life has actually taught you something, and you have something to contribute.”
Mr. Sanders, who is only starting to build a national campaign — he has hired a dozen staff members and raised about $4 million toward a $50 million goal over the next 10 months — said that support from older Americans was a central part of his strategy to win the Democratic nomination over the party’s front-runner, Hillary Rodham Clinton. A new survey by Quinnipiac University showed him moving up in the polls, with 15 percent support among Democratic voters, although polls at this point mainly reflect name recognition.

Who Is Running for President (and Who’s Not)? 

“It is beyond my understanding why the Democratic Party has not focused on the needs of seniors much more than they have — and you better believe I plan to,” Mr. Sanders said in an interview on Wednesday between campaign events in New Hampshire, site of the first presidential primary in February. “The Democratic Party talks about needing the African-American vote, the Hispanic vote, the women’s vote, and all of that is right, but somehow, we forget about senior citizens. Well, poverty among seniors is growing in this country, too. I’m going to fight for expanded Social Securitybenefits for them and fight for their vote.”
Mr. Sanders starts out as a long-shot candidate against Mrs. Clinton, who is far ahead of him in polls of Democratic voters. He is among the most liberal members of the probable Democratic field and hardly a power broker with a strong record in the Senate, and he is unlikely to come close to Mrs. Clinton in fund-raising — he vowed not to use a “super PAC” — or media exposure. But the televised debates could help him considerably, as he comes across as a truth-teller and more of a populist than Mrs. Clinton, and he could attract both younger and older voters in influential states like Iowa and New Hampshire who are skeptical of establishment politicians.
Older Americans have long been a crucial voting bloc for presidential candidates, especially in states like Iowa, New Hampshire and South Carolina that have early nominating contests. But Mr. Obama’s winning coalition of voters in 2008 and 2012 emphasized other demographics and certain states, with less focus on the needs of older Americans beyond the importance of Social Security and Medicare.
Jordan Derderian Jr., 69, a retiree who turned out to hear Mr. Sanders in Concord on Wednesday, said his problems were bigger than entitlement programs. He said he was having a hard time getting by, mostly on a combination of Social Security and a state pension. Recently, he started working as a driver, earning 50 cents a mile to take people to hospitals.
“This country has quickly become an oligarchy, and Bernie’s the only candidate who will look to create opportunities for the old and the young to have good lives, too,” said Mr. Derderian, who added that he planned to volunteer for Mr. Sanders in Newbury, N.H.
If Mr. Sanders were to win the election, he would be 75 when he took office, becoming the oldest person to assume the presidency. Some fans of Mr. Sanders said that youth was overrated in such endeavors.
“People say presidents should represent the future, represent the next generation, but what this country needs is a leader who has a deep understanding of its problems,” said Francesca Mihok, 54, a single mother and physical therapist who attended Mr. Sanders’s first campaign rally, in Burlington, Vt., on Tuesday.
Ms. Mihok said she was struggling to pay her bills and did not receive health insurance from her employer. “I am absolutely certain that Bernie wants to help people like me,” she said. “I don’t know that about Hillary. I might vote for her, but I still don’t know that about her.”
Mr. Sanders does not pretend to be of a generation he is not — his Facebook page includes quotes from Roosevelt and the early-20th-century social reformer Jane Addams. Still, Mr. Sanders has seemed somewhat surprised by the number of older people at his events so far. His age is not something he dwells on, he said during the interview on Wednesday in Concord. But he paused for several seconds when asked if he thought of himself as a senior citizen.
“What do you think, Jane?” Mr. Sanders asked his wife, Jane O’Meara Sanders, who was sitting nearby.
“Yeah, no,” Ms. Sanders said decisively, playfully dismissing the question.
“Since I’ve been thinking about running, you hear ‘Bernie Sanders, 73,’ and I had forgot about that, my age,” he said. “It’s funny, I don’t know how people my age feel about it. I’ve been blessed and very lucky with good health” — and here he knocked on a wooden table. “It’s funny, I go to senior groups and I look at them and think, ‘God, we’ve got to help the seniors.’ And the truth is, half the people in the room are younger than me.”
Correction: May 28, 2015 
Because of an editing error, an earlier version of this article misstated the location of Burlington, where Senator Bernie Sanders held his first campaign rally. It is in Vermont, not New Hampshire.