Election 2015: The Sun and the Scottish Sun endorse rival parties

Sun contrast
The UK and Scottish editions of the Sun have taken contrasting views on the general election
The Sun and its sister paper, the Scottish Sun, have endorsed different parties in the general election. 
Its London-based version urged readers to back the Conservatives and "stop the SNP running the country". 
By contrast, the Scottish Sun said the Tories did not understand Scotland and praised SNP leader, Nicola Sturgeon, as "a phenomenon who inspires people". 
It comes as one opinion poll suggested the SNP could be on track to win all of Scotland's 59 seats.
The newspapers are the two biggest selling dailies north and south of the border. 
They are both part of the newspaper group News UK, formerly called News International, which is owned by Rupert Murdoch.

'Campaign star'

The Scottish Sun - which also supported the SNP in the Scottish parliament elections in 2011 - said Ms Sturgeon had been the "star" of the campaign.
Its front page, inspired by Star Wars, pictured Ms Sturgeon as Princess Leia and encouraged voters to back her as a "new hope" for Scotland.
The Sun meanwhile portrayed David Cameron as a newborn baby, and said after a "long painful delivery" the newspaper had decided to back the Conservatives.
It described the SNP as "wreckers" and said the Tories were the "best bet for millions of ordinary people".
It warned of what it called a Labour/SNP "nightmare".
Andrew Nicoll, political editor of the Scottish Sun said the newspapers' split reflected "two distinct editorial positions from two distinct, editorially-diverse newspapers". 
"We are a Scottish newspaper, run in Scotland, printed in Scotland, produced in Scotland by Scots, and it's not a surprise to anybody - least of all Rupert Murdoch - that these two papers have a diversion of view tonight," he said.
He denied that it was a cynical move to block Labour leader Ed Miliband from power, or a commercially-driven decision.
"In the time that I've worked at the Sun we've supported the Labour party, the SNP, the Tories. We've fought vigorously against the SNP, we've supported the SNP. 
Andrew Nicoll
Andrew Nicoll of The Scottish Sun: "We're acting from a Scottish perspective for a Scottish readership."
"Sometimes that support has gone the way the vote has gone, sometimes it hasn't.
"The people of Scotland seem to have chosen the SNP, and we're going with them."
A spokesman for The Sun said: "The Sun is written first and foremost for its readers, and the UK edition and Scottish edition have two very distinct audiences.
"If Scotland and England were playing each other at football, no one would expect the Scottish Sun to support the English national team."
The BBC's Scotland Correspondent Colin Blane said what the two Murdoch titles had in common was a front page comment attacking Labour. 

History of allegiance

Both editions of the newspaper have changed their allegiance to political parties over the years.
In the late 1980s, the Sun and the Scottish Sun came out in support of the Conservatives and Margaret Thatcher.
By 1992, the Scottish paper proclaimed its support for independence with the memorable headline: "Rise Now And Be A Nation Again."
However, while it backed independence, it did not formally endorse the SNP.
In 1997, both editions of the newspaper backed Labour and Tony Blair.
Then, in 2007, the Scottish Sun's front page on the Scottish parliament elections proved controversial. It featured a hangman's noose in the shape of an SNP logo with the message "Vote SNP today and you put Scotland's head in the noose". 
The Sun turned away from the Labour party and supported the Conservatives before the last general election.
During the Scottish independence referendum, neither newspaper stated its position.

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