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Tuesday, March 3, 2015

Mashable: Uber Buys Mapping Startup de Carta


Uber buys mapping startup deCarta: Mashable

Tue Mar 3, 2015 6:55pm EST
The car-sharing service app Uber on a smartphone next to a taxi sign is seen in this photo illustration taken in Madrid on December 10, 2014. REUTERS/Sergio Perez
The car-sharing service app Uber on a smartphone next to a taxi sign is seen in this photo illustration taken in Madrid on December 10, 2014. 
CREDIT: REUTERS/SERGIO PEREZ
(Reuters) - Ride service Uber is buying mapping and search startup deCarta for an unspecified amount, technology website Mashable said on Tuesday, citing an Uber representative. 
Uber would buy deCarta's technology and talent through the deal, which closes later this week, Mashable reported. 
DeCarta provides a software platform that focuses on location-based service technology, including mapping, routing and turn-by-turn navigation. 
Thirty out of 40 deCarta employees will remain with the company, including Kim Fennell, chief executive officer and president, the website said. 
Uber could not immediately be reached for comment. 
(Reporting by Darshana Sankararaman in Bengaluru; Editing by Lisa Shumaker)
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