The Twitter War: Social Media's Role in Ukraine Unrest
Social media networks are powerful propaganda tools in the Ukrainian crisis.
A pro-Russian activist points a gun at supporters of the Kiev government during protests in Odessa on May 2.
PHOTOGRAPH BY YEVGENY VOLOKIN, REUTERS
Published May 10, 2014
The scenes last week in the southern Ukrainian
port city of Odessa were horrific: Close to 50 people were reportedly
killed, most of them pro-Russian activists who burned to death or were
asphyxiated when a building that housed the local trade unions caught fire.
It was the worst single-day tragedy in Ukraine since the revolution began in February, when former President Viktor Yanukovych was overthrown and more than a hundred people died in Kiev.
As is the rule today, social media played a part in
bringing the events in Odessa to light. At least two web videos live
streamed the initial clashes between pro-Russian and pro-Ukrainian
activists and then showed fighting at the trade union building. Twitter
provided photos, updates, and commentary. Facebook was inundated with
postings.
PHOTOGRAPH BY YEVGENY VOLOKIN, REUTERS
People wait to be rescued from a burning building in Odessa on May 2.
From the safety of my living room in Kiev, I watched it
unfold: the first people killed by gunfire, the pitched battles in the
center of Odessa, and the retreat by the pro-Russian forces to the trade
union building where they had a base. And then I witnessed the fiery
chaos of Molotov cocktails, the stones hurled from both sides, and the
people crying from the windows for help, some jumping from the upper
floors when the blaze became too intense. After that, the horrified
reports emerged that dozens had perished.
Social Media: The Dark Side
Once the violence on the ground subsided, the struggle
moved from reality to disinformation, as pro-Russians and pro-Ukrainians
fought for their interpretation of what had happened and who had
suffered more and assigned blame or expressed outrage—or called for
revenge.
#Odessa: Local media speculates the number of fatalities during last week's tragedy looked set to rise. 'Death toll could be over 100'.
— PaulaSlier_RT (@PaulaSlier_RT) May 7, 2014
An unsubstantiated and incendiary claim of the number of fatalities.
There have been some objective attempts to chronicle the Odessa events, notably by Roland Oliphant for the Telegraph and Howard Amos for the Guardian.
But among the few honest efforts to bring order to what amounted to
utter mayhem, there have been many more incomplete or one-sided
versions, distortions, and sometimes outright falsehoods.
As Ukraine teeters on the edge of civil war, much of the
rage and division in the country, it seems, is fueled directly by social
networks.
Urgent: Live Now #Odessa "Right sector" kiev junta attack police as they did in kiev 20 february. another proof: http://t.co/bJZcs58vgT
— Russian Spring (@diablo3xnews) May 2, 2014
Right sector is the small right wing umbrella
organization that the pro-Russians blame for everything—they say the
Kiev government is a "fascist junta" run by them.
By providing only a limited, partial presentation of
facts, which people can pick through until they find something to agree
with, social media networks distort reality and play to preconceived
notions. Through repetition, and because these "reports" have appeared
in a medium of mass communication, all this takes on the veneer of
truth, or at least of legitimacy.
sources telling me in #Odessa radicals are throwing stones at pro-#Russian activitists
— PaulaSlier_RT (@PaulaSlier_RT) May 2, 2014
This is a good example of Russia Today's coverage:
The pro-Ukrainians are "radicals" and the pro-Russians are "activists."
Only one side is throwing stones, though it was clearly mutual.
Supporters of both sides have left out key facts.
Pro-Russians glossed over or denied that members of their contingent
apparently shot at the pro-Ukrainians from behind police lines (as one video
seems to suggest). It appears they may have attacked first and
continued to fire on the pro-Ukrainians even as flames raged in the
trade union building. Also ignored was the fact that many pro-Russians
were saved by the pro-Ukrainians, who set up makeshift ladders for
people to climb down.
But the pro-Ukrainians have omitted important information
as well. Their crowd was packed with far-right nationalists. They too
were well armed and ready for a fight—although perhaps not to the degree
that the pro-Russians were. When the trade union building started to burn, and pro-Russians jumped from ledges, at least one pro-Ukrainian continued to fire his pistol, and some cheered.
PHOTOGRAPH BY YEVGENY VOLOKIN, REUTERS
A protester lobs a gasoline bomb at a building in Odessa on May 2.
"There was clearly a blood lust," an American reporter told the BBC.
"And the police didn't come for an hour and a half, and even when they
were there, they did … almost nothing, to stop the violence." This fact
is almost universally ignored among pro-unity Ukrainians and by the
country's press.
Lies of a Different Magnitude
War and civil conflict have always been a fertile breeding
ground for untruths—facts are bent, slanted, and created out of whole
cloth. Think of the commonly held belief during World War I that Germans
bayoneted Belgian babies. Such urban myths spring up and influence not
only public opinion but sometimes the trajectory of the violence as
well.
But what I've observed in the aftermath of the Odessa
tragedy is of a different order. The Internet and social media have
illuminated reality, yes, but they've also spread disinformation with
head-spinning magnitude and speed.
!!ATTENTION!! reports now that 'Right-sector' ultras are grouping in #Odessa #Одесса & are preparing another attack to kill people careful!
— Allan Edward Tierney (@LowMaintainLife) May 4, 2014
A particularly alarmist (and false) tweet a couple of days after the clashes.
Twitter, in particular, with its strict parameters, is a
particularly distorting lens: A myriad of tweets providing partial or
incomplete information do not ultimately create a full picture—they
provide a giant incomplete picture. Especially if they're all tweeting
the same thing. A lie, or a half-truth, spread via Twitter has an
enormously wider and faster impact than the rumors of old.
AKs, sniper rifles were handed over to pro-Russians in #Odessa this morning in a church, writes @segodnya_online http://t.co/Zh3E41OSUx
— Myroslava Petsa (@myroslavapetsa) May 2, 2014
A good example of a completely unconfirmed report from the pro-Ukrainian side.
In Ukraine these days, urban myths are on steroids. The confirmation bias that Nobel-winning economist Daniel Kahneman has written about—the
idea that people choose evidence that supports what they already
believed—has hugely been amplified, or exaggerated, by the Internet and
social networks.
Both sides have narratives they cling to, and thanks to
carefully curated lists of tweeters they follow and of friends on
Facebook, they need never be confronted by a contradictory piece of
information.
For the pro-Ukrainian camp, it's become a point of
conviction that the majority of those who died in the trade union
building were from elsewhere—thereby bolstering their (plausible)
argument that Moscow planned the attacks in advance. But so far,
Ukrainian authorities haven't released any information on the identities
of those who died.
First official estimates suggesting 25 Russian civilians burned alive in Trade Union building and 15 killed on the streets. #Odessa #Одесса
— Владимир М. Мишковић (@SrpskiBeliLav) May 2, 2014
A good example of the "Russian fighter" meme, which claimed large number of non-Ukrainians were engaged in the fighting.
It doesn't matter. The claim that non-Ukrainian fighters
were in the trade union building has been broadcast all over the
Internet—and that torrent inevitably lends legitimacy to it.
Propaganda Machine
After Roland Oliphant's piece came out in the Telegraph,
his attempt at balanced reporting elicited angry reactions. "I got
blowback from both sides—it was pretty unpleasant," he said, adding that
he got "more flack from the Russian bloggers" who accused him of being a
"fascist apologist."
People on both sides are becoming ever more dug into their
own narratives, turning to unverified reports and visual evidence
cherry-picked from the Internet and social media to reinforce their
beliefs.
Right now, no country is more bullish on the Internet than
Russia. Moscow has created an information juggernaut—some say a
propaganda machine—to project its version of events in Ukraine. After
Odessa, its gears went into overdrive.
The Kremlin, which has a near monopoly on traditional mass media outlets (Russia has only one independent television channel,
and its broadcasting reach has been restricted), is now clamping down
on new media. The upper house of parliament recently passed a law,
which, if it goes into effect, would place severe restrictions on blogs
and websites that attract more than 3,000 readers.
As Ukraine teeters on the brink of a major war, it's clear
that the Internet and social media, for all their potential as a
disruptive force for good, have emerged as a disruptive force for ill in
the field of human conflict.
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