Coming Up on PBS: "Generation Like"--Teens and Marketers

Generation Like

To see video: 

http://www.pbs.org/wgbh/pages/frontline/generation-like/?utm_source=Prosper_List&utm_medium=Email&utm_term=Newsletter_C&utm_content=news_note_article_2_readmore&utm_campaign=Best_of_February-14_C

Coming February 18, 2014Check local listings »

FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital presences.Generation Like PreviewExploring the evolving relationship between teens, social media, and corporate marketing. (0:31)

loading

E-Mail This

Tweet

Thanks to social media, today's teens are able to directly interact with their culture — artists, celebrities, movies, brands, and even one another — in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In "Generation Like," author and FRONTLINE correspondent Douglas Rushkoff ("The Merchants of Cool," "The Persuaders") explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.

THE LATEST

Friends, Follows, and Fame: FRONTLINE Presents “Generation Like”

January 20, 2014, 12:00 pm ETFrom Douglas Rushkoff, a close look at the evolving and complicated relationship between teens, social media, pop culture, and big brands.