Translation from English

Wednesday, October 9, 2013

Churrascuria Plataforma- Hell's Kitchen

One of the first big new restaurants to open in Hell's Kitchen some years back..looks and is pricey

It is right across the street from the big development that includes the New World Stages

For the most part, really good reviews...

You will note how much into food NY'ers are these days, they take pix of their dinners with I guess camera phones and post them with their reviews...

A one woman I know says she thinks a lot of people make  a really big deal out of dining out these days and forego other activities (like Broadway shows) in favor of restaurants

Churrascaria Plataforma

4.0 star rating
563 reviews Rating Details
316 W 49th St
(between 9th Ave & 8th Ave)
New York, NY 10019
Neighborhoods: Hell's Kitchen, Midtown West, Theater District
(212) 245-0505
Make a Reservation
Nearest Transit Station:
50 St. (A, C, E)
50 St. (1, 2)
49 St. (N, Q, R)
Hours:
Mon, Sun 12 pm - 11 pm
Tue-Sat 12 pm - 12 am
Attire:
Dressy
Accepts Credit Cards:
Yes
Parking:
Street, Validated
Price Range:
$$$$
Good for Groups:
Yes
Good for Kids:
No
Takes Reservations:
Yes
Delivery:
No
Take-out:
No
Waiter Service:
Yes
Outdoor Seating:
No
Wi-Fi:
No
Good For:
Dinner
Alcohol:
Full Bar
Noise Level:
Average
Ambience:
Classy, Upscale
Has TV:
No
Caters:
No
Wheelchair Accessible:
Yes
Dogs Allowed:
No
Nick C. said: "The rodizio here is excellent. Typically priced, but better than other places I've tried so far. I'll give a few complaints though. I went for lunch and was told there'd be 15 different meat dishes going around, i counted 12. And the…" read more »

Review Highlights   What's this?

  • "Great food, awesome skirt steak, amazing 'salad bar." In 295 reviews
  • "...don't forget to try out the turkey wrapped in bacon or the sausage." In 20 reviews
  • "I really enjoyed the prime rib and the sirloin." In 54 reviews
Show more review highlights
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562 reviews in English

  • Review from

    • 79 friends
    • 15 reviews
    Temple Hills, MD
    9/28/2013 2 photos 1 check-in here
    This was a great experience.

    The service was great, the matre d was hilarious too.

    The food was amazing... I'm a sucker for a Brazilian steakhouse though, but I really enjoyed their variety of meats and sides.

    If you've ever been to fogo de chao, it's similar but with way more to choose from at the salad bar.... Like sushi! BAM!! Didn't expect that.

    The live band was a great touch too, I thoroughly recommend this place for any occasion.
    • Live band
  • Review from

    • 0 friends
    • 4 reviews
    Yorkville, Manhattan, NY
    10/6/2013 1 check-in here
    Great ambiance, great food, decent service. The dining area is rather large, and I felt they could've used a bit more wait staff. The wait staff was very attentive given they were pulled in many directions.
    Great selection of very well cooked meals. The specialty items did not come around often, and you have to wait a bit for them as well.
    Cocktails were decently made but not on the same level as the food.
    Terrible experience with the front house. The three hostess were very unwelcoming, uninformed of the events going on, and very inhospitable. I waited over half an hour beyond my reservation time for a table for two and received no answer as to why I had to wait so long. I asked to speak with a manager after my meal to discuss the issue, and he was accommodating and informed. It would've been nice if the rest of the staff in the front were as professional, as that's the first impression I received.
    Overall, very good dining experience but due to insufficient amount of wait staff and uniformed hostesses, I would choose TriBeCa over Plataforma at the moment.
  • Review from

    • 50 friends
    • 43 reviews
    Manhattan, NY
    10/5/2013 1 check-in here
    Great churrasco experience. The restaurant was ambient, relaxing, and lively. I loved the live music.

    Service: Amazing. The head waiter was very funny. We were able to engage in a conversation about the best hotels and places to eat in Brazil.

    Food: Lots of great cuts. I only had a few slices of meat that were a little too tough. The parmesan steak and the garlic steak were my favorites. The flank steak was alright. The turkey wrapped in bacon was definitely a good one to get. The filet mignon with bacon and the sirloin were okay. The lamb cuts were tasty. The pork dishes were also great but I stuck to the beef a majority of the night.

    They had a plethora of sauces available. Since, it's a buffet, theres a large table in the middle of the dining area with sushi, calamari, salads, etc.

    Sides: Fried? Banana, mashed potatoes, bread, and thick french fries all complimented the steak pretty well. My favorite is probably the bread.

    Overall, a nice place to have a birthday party or a small gathering. Also possibly a fun place to take a date. Definitely one of the best churrasco restaurants in the city.

    Watch out fogo de chao, you've got some powerful competition here.
  • Review from

    • 0 friends
    • 51 reviews
    Washington D.C., DC
    9/27/2013
    This is a quality spot with good food. I had lunch here and was a little surprised that they didn't have more food readily available.

    Compared to the chain Brazilian steak houses I would say that their salad bar is smaller than the competition. However the items available are high quality and tasty.

    The meat kept coming just as advertised as long as u have your circle flipped green. However their were some long droughts in between meats.
    The service was very polite but seemed a little disorganized but I think its because it was early lunch.

    What stinks is that desserts are extra. And for that price they should have a endless amount of desserts available.
  • Review from

    Astoria, NY
    9/9/2013 Seated via OpenTable
    Disclaimer: I'm a vegetarian.

    That being said, the salad bar was just one of several 5-star experiences at Churrascaria Plataforma.

    Upon arrival we were seated immediately, and moments later, a waiter came to explain the process of a Brazilian steakhouse to my boyfriend, a first-timer.

    We went to the salad bar where I piled my plate with lentil salad, chickpea salad, and edamame salad. I also made a little room for some Greek salad.

    We sat down and enjoyed some pão de queijo (Brazilian cheese bread) with our salads before Adam quickly turned his card from red to green.

    He sampled almost every meat that they pranced around, and treated the tong-removal process like an art.

    Grateful that I took him to a meatery for his birthday, he savored each bite, and encouraged me to go up for more salad. And so I did. I tried the other side of the bar this time, and treated my palate to asparagus risotto, caprese salad, and vegetarian sushi.

    All worth it.

    The end of our meal was truly special, as the waiter came over with a slice of cheesecake adorned with a sparkler to commemorate Adam's birthday, and our anniversary (not sure how they knew this one!). The cheesecake was delicious, and gone in a matter of minutes.

    For the salad bar, Adam's dinner, and two drinks (a beer, and a strawberry caipirinha), our bill came to $132 before tip ($26 and change).

    I would definitely consider making this his birthday tradition.
  • Review from

    • 2 friends
    • 245 reviews
    Seattle, WA
    9/20/2013
    Excellent service
    Great atmosphere
    Unfortunately premium prices but just good food quality.  Comparing this to similar places in RTP, Austin TX & Houston.
  • Review from

    • 3 friends
    • 47 reviews
    New Orleans, LA
    9/12/2013
    This place really sucked. I hate it when every great cut of meat is surrounded in bacon. The salad/food bar was ok but the meat options sucked.

    The only positive was the great location in the heart of manhattan and that I ate there for free. The cons are there are so many great steakhouses in the area that this Buffett is just not good.
  • Review from

    • 19 friends
    • 11 reviews
    Branford, CT
    9/30/2013 1 photo 1 check-in here
    This is a great place to gather with friends and spend an afternoon enjoying good food and good wine!
  • Review from

    • 6 friends
    • 64 reviews
    Woodbridge Township, NJ
    8/19/2013
    This place is a carnivore's paradise.  As you enter the large dining space, your eyes settle into an elegant, minimalist and softly lit dining room.   The ample amount of tables allows for immediate seating on most days ecept for Saturday evening..

    The salad bar offers a large assortment of vegetables, cold salads, chesses, deli meats, warm cod fish salad (excellent), breads and  nice selection of warm potatoes (mashed, scalloped).  Don't make a newbies mistake and get full on salad before the meat parade arrives.  The meats are well seasoned and cooked to perfection.  
    The wait staff is very friendly and accommodating.

    Just as you think the Caligula style feast is over, you hear the squeaking of wheels attcahed to an old school dessert cart with an assortment of pastries (chocolate mousse, cheese cake, Brazilian Flan, custard, tiramisu etc).

    Stop reading this review and experience one of NYCs best Brazilin steak houses.
  • Review from

    • 0 friends
    • 7 reviews
    Manhattan, NY
    10/5/2013
    Count on adding at least 30 minutes to your reservation rime, because that's how long they will make you wait.  Don't understand the point of reservations, and this starts dinner on a sour note.  The rest of the experience is pretty typical of a factory-like kitchen with massive amounts of mediocre protein.
  • Review from

    • 0 friends
    • 3 reviews
    Jersey City, NJ
    9/28/2013
    Disappointed. You can find better places for that price. I have been to other Brazilian restaurant and I had much better experience. Too expensive, poor decoration, poor ambiance.
  • Review from

    • 6 friends
    • 13 reviews
    Fair Lawn, NJ
    8/29/2013
    "CHURRASCARIA PLATAFORMA", Churrascaria meaning Steakhouse, Plataforma is pretty self explanitory :)  Apparently in Brazil there are dancers performing on platforms while your eating, hence the name.  You would think the big apple would re-create that ambiance!  Sorry to disappoint you folks!  No dancers. :)

    HOOOLY Clogged artery!  Lets start off by saying every steak KNOWN TO MANKIND is at this place. Flank, rib eye, filet mignon, ribs, lamb chops.. you name it ? They got it.  For those who arent familiar (bc I sure wasnt)  Your given coasters at the beginning of the meal.  Dont bother asking for a menu because they dont have one :)  I was told by my friend it was a 'buffet', but it looked like a pretty darn classy one! Which is why I was confused.

    Salad bar has alot of nice things from sushi to portobello mushrooms, stuffed grapeleaves to couscous.  DO NOT splurge on the salad bar, because there is A LOT more coming your way. Just sample what you want and leave room for the Red Meat Parade coming your way.

    You turn your red coaster over to the brown side, and out come the men in black :)  Skewers upon skewers of every steak possible. Im not going to lie, I felt disgusting afterwords.  This was a few days ago and I still think i have most of it trying to digest somewhere in my intestines. :D  but ohhh was it GLORIOUS :) hahah

    No dessert in the bill.  Drinks are 13 bucks a pop. typical NYC robbery for a small glass of "Caipirinha."  Which consists of Brazilian Rum, sugarcane, and lime. I drank one but took me forever to finish... personally I wasnt a fan.  My friend who took me had 4 of them though lol :)

    Thanks to the internet I found out how much these place was. My friend paid for me and 2 of my family members.. looking at everyones comments the common denominator in each one was the term "pricey."  This is $68 dollars a pop folks. Meaning it cost my friend a pretty penny for all 4 of us, plus drinks.  At least you get a coffee afterwards.  (again no dessert... not like you'll have room for it anyway)

    Overall i give it a SHINING 4 stars.  Great friendly staff, great food, nice location.  That last star is leaving people in mystery about the price.  :)
  • Review from

    • 34 friends
    • 85 reviews
    Astoria, NY
    8/4/2013
    I guess everyone has a different take on this spot, but for me it was great. Meat, meat, meat. I had a pretty crazy taxi ride over that started the life a bit or was the it the drinks that was pregame before the cab, nonetheless the experience at the place was nice.

    We made this reservation on the fly. zipped over a few minutes early and checked in. Headed to the bar. I have to say the bar tenders weren't too attentive. They were pretty bland, but for a Manhattan bar tender they don't have to do anything. Everything is overpriced and at the end of the day they don't work for their tips, they are just given. I'm use to people actually caring serving but this is a different type of person over here.

    After about 10 mins, our little flash thing goes off and we are set to the table. They have a pretty cool system... with the red and black cards for the food. We start off with the salad bar, which has a ton of stuff from seafood to salad. It's a nice little warm up before the holy heaven slaughter fields open up.... Fast forward 10 mins:

    We flip the cards and let the chaos begin.

    They start you a bit slow, then it just piles on. As fast as you think you can eat, you can't they just come in the swarms. It's nuts! The guy had to tell our table, it's not about how much you can get on your plate just flip the car back over. If not they just keep unloading.

    It's pretty good stuff - seasoned well, good quality. Just good.

    Beverages and deserts are extra. We passed on dessert. We keep the beverages flowing though. Be care, bathrooms are in the basement so if you drink a lot.. it's a journey.

    I think they ever had live music which was a plus.

    Negatives:
    -A little pricey
    -Bartenders sucked.

    Positives:
    -Floor people where cool.
    -Food was good.
  • Review from

    • 1 friend
    • 2 reviews
    Bronx, NY
    8/23/2013
    Went here for our 3yr anniversary and everything was AMAZING! The wait staff is amazing, they are attentive and prompt. The food is amazing and the crème brûlée was the perfect way to top off a great meal. The meat was so good, it was tender and juicy and abundant. The Parmesan crusted filet and the rib eye were perfection. They have a great selection in their salad bar (pasta, veggies, seafood, breads etc.) so if you're worried that it's only for the carnivores don't be. My husband was in meat-eater heaven and  for me I had the perfect level of diversity to keep me satisfied.

    Overall the food is excellent, but the service is what makes this place unforgettable.
  • Review from

    • 47 friends
    • 14 reviews
    Manhattan, NY
    9/6/2013
    Ok where do I begin. I was in awe of how delicious the meats were and they just kept coming. The sides were great too but I had to slow down so I could breathe. The drinks were fantastic, the service was remarkable and the dessert tray pushed me over the edge. A+++
  • Review from

    • 0 friends
    • 5 reviews
    Manhattan, NY
    8/27/2013
    I go there all the time.
    It's soooo much meat.
    All you can eat.
    Dinner for 2 was $135 without drinks.
    I heard lunch is half price,but doesn't include all kind of meat.
    I've been to several restaurants in NY, some far way pricey and
    the food is so little. This is a bargain just for Fillet mignon with cheese.
    Ask for the meat with bones that comes in a little car, u'll go crazy !
    I love this place and its definitely my first choice for steak in NY.


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