Business
Why Small Businesses Need to Think More Like Good Neighbors
Image: Flickr, Denise Cheng
"Collaboration is vital to every business," said Bernstein, founder and CEO of B2B social networking platform WinWin. "There are so many opportunities out there for businesses to work together to exchange ideas and increase purchasing power."
Bernstein based WinWin on what he calls the "neighbor principle" — you go to your neighbor to borrow some milk because you're out. The next day, when it snows, you bring your snow blower down the hill to help him. When this idea is applied to small business, companies can leverage each other's strengths at little or no cost to grow both of their businesses.
SEE ALSO: 14 Great B2B Business Ideas
There are plenty of ways that small business owners can use the
neighbor principle and collaborate to bring about mutual growth. An
independent Web development company can offer their website design
services to other local businesses in exchange for a link back on the
homepage. Small businesses with similar inventory needs can combine
their orders to receive discounted wholesale prices. An entertainment
company can host an event at a restaurant
in town to bring in business while marketing its own services. These
real-life examples from WinWin users prove that working for and with
other small businesses can be more powerful than working against them."Collaboration saves time, saves money, and levels the playing field for American companies," Bernstein told Business News Daily. "[Instead of outsourcing], businesses who collaborate can keep money in the country and their local economies."
- Employers Still Finding 'Legal' Excuses to Fire Pregnant Women
- Intrapreneurship: Creating Company Culture that Inspires Creativity
- LinkedIn Changes Increase User Visibility
- Lenovo ThinkPad 8 Tablet: Top 5 Business Features
No comments:
Post a Comment
Please leave a comment-- or suggestions, particularly of topics and places you'd like to see covered